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Joining King's Hawaiian makes you part of our `ohana (family). We are a family-owned business for over seventy years, respecting our roots while thinking about our future as we continue to grow and care for our customers and the communities we serve. Our `ohana members build an environment of inclusivity as they freely collaborate, pursue learning through curiosity, and explore innovation as critical thinkers. Beyond that, we are also passionate about supporting the long-term health and well-being of our employees and their families. If you're excited to rise with our team, come and join our `ohana!
Sitting at the intersection of marketing and sales and reporting to the Omnichannel Marketing Team Lead, the Omnichannel Marketing Manager is responsible for developing and executing insight led marketing programs for King Hawaiian and other Irresistible Food Groups Brands that help drive shoppers through their Learn-Plan-Shop purchase journey. This role will provide shopper marketing expertise and support for our IFG Sales 'ohana to bring national brand campaigns to life within the retailer's ecosystems - both physical and digital.In addition to leading cross functional interactions with agency, sales, and marketing stakeholders to build and deliver best-in-class retailer focused marketing activations, you will be responsible for post-program performance analysis, insights, and recommendations to optimize future program effectiveness.
ESSENTIAL JOB DUTIES AND RESPONSIBILITIES
Lead coordination and alignment between agency partners, marketing team and sales team to plan and execute custom retailer activations that support brand, sales and customer objectives.
Lead the customer planning cycle (12-month plans) within the assigned retailers.
Define and align pre-program KPI's based on historical activations and category benchmarks.
Provide detailed post-program performance score card analysis leveraging IRI and other available data sets to identify drags, drivers and actionable insights/recommendations.
Manage assigned Omnichannel Marketing Budget to ensure accurate spending across numerous retailer specific activations.
Drive the digital/e-commerce component of the shopper journey to convert shoppers into brand buyers.
Assist in developing omnichannel strategy that supports future business planning cycle.
BASIC QUALIFICATIONS (EDUCATION and/or EXPERIENCE)
Bachelor's degree or equivalent work experience required; Master's degree in business administration (MBA) from an accredited institution preferred
1.5+ years of CPG brand/shopper/channel marketing experience or 5+ years sales account management running retailer specific campaigns
Proficient understating of brands and passionate about the shopper
Expertise of Microsoft Office (Excel, Word, and PowerPoint) applications and database experience.
Ability to activate and amplify aloha via King's values of excellence, dignity, saying it life it is in a way it can be heard; and curiosity, collaboration, critical thinking and emotional intelligence.
ADDITIONAL QUALIFICATIONS (JOB SKILLS, ABILITIES, KNOWLEDGE)
Proven analytical capability pulling and deriving insights from data, preferably fluent with IRI/Nielsen and or/other first party retailer data
Strong financial acumen related to running a budget and return on investment analysis
Familiarity with customer strategies and Retail Media assets
Strong creative thinker with the ability to develop unique customer solutions to drive overall sales and display metrics
Expert communication and collaboration skills with the ability to coordinate with cross functional teams and agency partners where competing priorities may exist
Desire to develop deep expertise in omnichannel strategy and tactics, continually seeking out new omnichannel trends and opportunities
Ability to optimally lead in privately owned / family environment ensuring alignment with stated Core Values.
Self-starter / highly motivated willing to take action with the ability to think and react quickly to changing circumstances.
Excited by working in fast paced, ever-changing entrepreneurial environment
King's Hawaiian is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for our ohana.